EDWARDS LOWELL OPENS NEW CONCEPT STORE IN PORTOMASO
This autumn, Edwards Lowell opens the doors to their brand-new Concept Store located in one of Malta’s most luxurious postcodes, Portomaso Marina. With a legacy dating back almost 100 years, Edwards Lowell is a company that takes pride in preserving their heritage, which has kept loyal customers coming back over generations. The company strives to uphold these family traditions whilst continuing to innovate, and this is how the idea for their latest venture was formed.
As the name suggests, The Concept Store is a new shopping experience, merging lifestyle, art, design, books, watches and jewellery all under one roof. The space is multi-functional, combining – an art gallery, champagne bar, high-end library and displays of the finest watches and jewellery on the market. The store spans over two open-plan floors with a large terrace overlooking the spectacular yacht marina below.
Vast marble flooring, ultramodern fixtures and bright natural light pouring in from the sizeable apertures play impeccable framework for the carefully-curated pieces within. A visit to The Concept Store is as much about enjoying the space as to view the products within. It was important for Edwards Lowell to focus on the customer experience when it came to design this retail space.
The specially-selected items in-store combine vintage and contemporary, emerging brands and established names, limited editions and rare pieces mixed with affordable gifts. A variety of new brands are available, alongside labels that have been with the company for many years.
The essence of The Concept Store fuses contemporary design with timeless elegance, a playground for those who seek out impeccable taste and style.